Synergy might be one of the original buzzwords, but that doesn’t mean it’s not without value for you and your management style. Jennifer Bridges, PMP, explains how synergy can help your management. It is possible for one firm to have unused tax benefits which might be offset against the profits of another after combination, thus resulting in less tax being paid. If two firms have no or little capacity to carry debt before individually, it is possible for them to join and gain the capacity to carry the debt through decreased gearing (leverage).

  • The merged company may gain access to more products and services to sell through an extensive distribution network.
  • Without the right change management process, the M&A process can fall short of its intended benefits.
  • There are plenty of reasons for managers and executives to want to acquire companies, even if it doesn’t actually create enhanced value.
  • Microsoft Word offers “cooperation” as a refinement suggestion to the word “synergy.”

When they combine their efforts in achieving those goals, they create synergies. In most cases, mergers and acquisitions are a critical source of synergies for companies. The process to achieve mergers and acquisitions may involve several steps. Within this process, companies can expand their operations and grow their business.

Overall, companies can create synergies in business in the following ways. Team synergy takes the idea that the whole is greater than the sum of its parts and applies it to teamwork. This positive synergy enables team members to be their full selves at work—with their unique life experiences, perspectives, talents, and communication styles. In fact, each individual’s unique perspective is exactly what enables a team to get their best work done. By leaning into each team member’s strengths—while also giving them opportunities to learn from one another—your team can achieve much more together than they would be able to do on their own.

Examples of goodwill include a company’s brand recognition, proprietary or intellectual property, and good customer relationships. That’s where business initiatives like Diversity and Inclusion programs (D&I) come into play. Committing to a diverse team means doing the work to build a more equitable and inclusive environment.

Take your learning and productivity to the next level with our Premium Templates. Part of the reason for over-optimism may be the desire to “sell a deal” to the market or investors and ensure that it looks attractive enough. There are plenty of reasons for managers and executives to want to acquire companies, even if it doesn’t actually create enhanced value. Common balance sheet office of the university controller reasons include empire building, ego boosting, and providing a justification for larger compensation packages (bigger companies pay higher compensation). Synergy is reflected on a company’s balance sheet through its goodwill account. Goodwill is an intangible asset that represents the portion of the business value that cannot be attributed to other business assets.

What are the types of Synergy in business?

Make sure you’re making space for team members to bring their full selves to work by modeling team collaboration best practices. So, if you need a tool that can help you with your synergy and ultimately collaboration, then sign up for our software now at ProjectManager. Also a focus, you may have heard of Abraham Hicks, who has written about the law of attraction where like attracts like. And then by working together, being able to release limiting beliefs or perspectives about what creativity is and what it’s supposed to look like.

  • Because of this principle, the potential synergy is examined during the M&A process.
  • Consequently, companies can achieve better results than if they work individually.
  • Usually, they may include two companies merging into a single entity.
  • Some companies may fail in their goals and objectives independently.
  • An old saying, “The whole is greater than the sum of its parts”, expresses the basic meaning of synergy.

In other words, two companies working together under a merger or acquisition can produce more value than the sum of their individual effects. Larger, merged businesses not only support one another, but they also achieve cost reductions that ultimately lead to higher profitability. Toxicological synergy is of concern to the public and regulatory agencies because chemicals individually considered safe might pose unacceptable health or ecological risk in combination. Articles in scientific and lay journals include many definitions of chemical or toxicological synergy, often vague or in conflict with each other. The EPA emphasizes that synergy does not always make a mixture dangerous, nor does antagonism always make the mixture safe; each depends on the predicted risk under dose addition.

The difference between diversity and synergy

Thankfully, there’s a study that was published in the journal Science led by Bahador Bahrami, of the Interacting Mind Project. Organismic computing is an approach to improving group efficacy by increasing synergy in human groups via technological means. SYN’ERGY, Synergi’a, Synenergi’a, (F.) Synergie; from συν, ‘with’, and εργον, ‘work’. A correlation or concourse of action between different organs in health; and, according to some, in disease.

Such a merger helps the company save on costs that it would’ve used to acquire the technology on its own. The company also benefits from increased efficiencies and streamlining the production process. When two companies merge, they often become synergistic by virtue of generating more revenues than the two independent companies could produce on their own.


Redundant costs frequently relate to personnel, such as not requiring two CEOs and thus being able to eliminate one from the payroll. Bargaining power with suppliers can be improved because a larger company that places larger orders has more leverage and therefore the ability to negotiate better pricing and better payment terms. Lastly, operational efficiencies may be realized by sharing best practices and streamlining processes across both companies.

In addition to merging with another company, a company may also attempt to create synergy by combining products or markets. For example, a retail business that sells clothes may decide to cross-sell products by offering accessories, such as jewelry or belts, to increase revenue. Synergy defines the combined effort that exceeds the total of individual inputs. When employees work toward inefficient goals, they can hinder synergies. In contrast, it can create adverse synergies, where the combined efforts are lower than the individual sum. By reducing or eliminating inefficiencies with the business, companies can prevent that.

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Microsoft Word offers “cooperation” as a refinement suggestion to the word “synergy.” But by proactively setting group norms, you make it easier for your team to collaborate. Bringing these “unspoken rules” out into the open reduces guesswork and uncertainty, so team members can spend less time worrying and more time getting their collaborative, high-impact work done. In addition to knowing how to communicate effectively, team members also need to feel comfortable doing so.

In general, the most common reason why people cooperate is that it brings a synergy. On the other hand, people tend to specialize just to be able to form groups with high synergy (see also division of labor and teamwork). Also, the merged company may enjoy more tax breaks and pay less tax than the two former companies before the merger. Lastly, when a cash-rich company acquires a cash-starved company, the former can invest in the revenue-generating projects of the latter. Negative synergy is derived when the value of the combined entities is less than the value of each entity if it operated alone. This could result if the merged firms experience problems caused by vastly different leadership styles and corporate cultures.

Marketing synergy

Sometimes, corporate synergy doesn’t just describe the M&A process. It’s also used when a company cross-sells another company’s work, or lends team members for cross-business product development, for example. A revenue synergy refers to the opportunity of a combined corporate entity to generate more revenue than its two predecessor stand-alone companies would be able to generate. Corporate synergy refers to the benefits that two firms are expected to gain when they merge or when one firm acquires another. The synergistic effect of such transactions often forms the basis of the negotiations between the seller and the buyer. Synergies can be negative (dis-synergies) if a merger or acquisition is poorly executed.

If they use those resources individually, they can incur higher expenses. Therefore, cost-saving synergy relates to the amounts saved through the combined efforts. The concept of synergy in business achieved popularity in the 1990s, when corporate executives and investment bankers used corporate synergy to gain buy-in for proposed mergers and acquisitions (M&As).


Author: Team Hoppingo