An Intelligent Product Trial Platform
Product Trials Are Critical For Businesses Of All Sizes
Audience Segmentation
Everyday Shopper
These are consumers who browse and shop for products on a regular basis
Specialist
These are experts who have subject matter knowledge and authority in their domain. eg. Dermatologist
Influencers
These are consumers who love showcasing their lifestyle on social media and have a notable following
What We Offer?
Traditional Sampling
vs
New-Age Digital Product Trials
“Perhaps the most effective and most ‘close touch’ consumer marketing technique is product sampling. Your consumer gets to experience your product, has to make no financial commitment and provides instant feedback. All this at point of purchase, where decisions are often impulse-driven. Covid has put brake to sampling programs as we all stay home, avoid contact and isolate. Here’s where Hoppingo has turned this problem into an exciting new venture. In-home is the future – consumers opt in for it, they are happy to sample at home and provide feedback. Reduces the costs of sampling physically at various locations and also reduces wastage of random in-store sampling programs. What’s not to like? “
Meera Vasudevan – Co-founder
Centre for the Spread of Affordable Wellness (www.csaw.co)
has been a serial entrepreneur for most of her working career, co-founding and investing in successful businesses in the services and consumer brands area.
End To End of Product Trial Campaign
Blogs
Brand adoption with product trials – Product trials can work out to be one of the most efficient, targeted and data-driven marketing channels to scale any business….
Consumer Sampling Programs Consumer sampling programs are increasingly being used by businesses to develop user-generated content (UGC) and boost customer awareness and conversions. When it…
Targeted Product Sampling Targeted product sampling programs have long been a popular method to increase product trials and repurchase cycles. It leads to brand loyalty…
The days of traditional methods of experiential activations just for product sampling and brand promotion are long gone. Why the traditional sampling/experiential marketing method will…
While some industries have folded up and many others are struggling to stay on their feet, marketers are facing immense challenge. One major reason for…
Revisiting The Art of Direct Marketing And Creating In-Home Experience A drop in the percentage of in-person shopping is forcing businesses to introduce new but…
In-Home Brand Experience if done right allows brands to get active social conversations. Taking brand experience home directly to customers can generate some interesting dialogues,…
Digital Marketing vs In-Home Brand Experience The prevailing Covid-19 situation has affected the way consumers buy. Most people have now got used to ordering online…
Clients
Testimonial
This was the first time that we used such a method for sampling and we were very satisfied. We informed Hoppingo of our activation pretty last minute during the festive season and the team at Hoppingo was very accommodating! The process was very smooth for all parties. We will definitely consider Hoppingo for promotions for our new products in the future!
DKSH
Case Study
Pick The Plan That's Right For Your Brand
Complete Admin Control
About Us
We are building the most intelligent
Product Discovery Platform
Product Trials are incredibly important for any brand.
Brands achieve incremental business returns by constantly recruiting new customers.
Team that Makes it Happen
When passionate shoppers and techies come together, some amazing things are bound to happen.
Swati Gauba
Chief Digital Officer
Avil Porwal
Chief Technology Officer
Aparna Malhotra
Chief Content Officer
Advisory Board
Nayantara Bali
Business leader with 32 years of experience in the FMCG industry. Has worked on a wide range of categories as P&L leader with Procter & Gamble including Skin and Personal Care, Hair Care and Colour, Baby Care, Feminine Care, Fabric care, and Male Shaving (Gillette) across both Developed and Developing markets. Known for understanding complex situations and applying sharp strategic thinking, intuition and insight to actions that drive results. Led the Diversity programme in Asia for Procter & Gamble. Currently a Director on the Boards of Starhub in Singapore and Torrent Pharmaceuticals in India. An MBA from the Indian Institute of Management, Ahmedabad.
Rahul Budhraja
Managing Partner with Analytic Edge. He has 20+ years of experience in marketing and customer analytics, business strategy and client consulting engagements. Prior to Analytic Edge, Rahul was an Executive Director for Analytics Consulting with The Nielsen Company in Singapore. At Nielsen, he provided leadership on analytics consulting engagements to several large multinationals and local giants in Asia Pacific on strategic issues related to sales and marketing effectiveness. Rahul has a Masters degree from Stern School of Business at New York University where he majored in Statistics and an MBA in Marketing & International Business from Farleigh Dickinson University in New Jersey, USA.
